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Privacy Policy

We take your privacy seriously and all personal data collected will only be use as stated in this privacy policy.


1. Collection and usage of personal data


1.1 We will only use or disclose your personal data with your consent or as authorised by applicable laws and regulations. The personal data collected may include:


•    Name
•    NRIC/ Passport Number
•    Date of birth
•    Home address
•    Delivery address
•    Email address
•    Mobile number


1.2 By opening an online account with us (whether directly or on your behalf), you consent to our collection, use and disclosure of your personal data for any of the following purposes:


•    Administer your online account with us
•    Provide the products or services purchased from us online (and for all other matters relating to such purchase)
•    Verify and carry out financial transactions in relation to payments made for online purchases from us
•    Managing and responding to feedback, request, claims or complaints made by you
•    Improve or customise the layout or content of our website
•    Identify visitors to our website


1.3 With your consent, we may collect, use and disclose your personal data for any of the purposes stated below:


•    Deliver marketing or promotional materials relating to our products, services or special offers
•    Inform you of updates to this website
•    Provide information or services relating to our products, promotions or offers
•    Conduct market surveys, research or data mining


1.4 Your personal data will be retained by us and will be accessible to our employees and third parties engaged by us for any of the purposes stated in this Privacy Policy. You authorise us to (a) disclose all or any of your personal data to such third parties, and (b) collect your personal data from any other sources available to us.


1.5 Insufficient or incorrect personal data provided to us by you may result in delays or failure to provide the products or services that were purchased by you.


2. Confidentiality of personal data


2.1 Personal data provided to us by customers or visitors to this website will be kept confidential and will only be disclosed for the purposes stated in this Privacy Policy. We may disclose personal data to third parties who perform certain tasks relating to the provision of our products or services to our customers or to visitors to this website. All such third parties are required by us to use the personal data strictly to provide the products or services, and are required to maintain the confidentiality of the personal data.


2.2 Any questions, comments, suggestions or information (other than personal data) sent or posted to this website by customers or visitors will be deemed voluntarily provided to us on a non-confidential and non-proprietary basis. We may use, reproduce, disclose, transmit, publish, broadcast or post elsewhere such information in connection with the development, manufacture and marketing of products or services, to meet the needs of our customers or visitors or for any other purpose.


2.3 We will only disclose your personal data without notice to you if required to do so by law, or in the good faith belief that such disclosure is necessary to:


•    Comply with legal process, or under compulsion of an order of court or governmental agency served on us.

•    Protect our rights, property or safety of our employees, customers, visitors or others


2.4 This Privacy Policy applies only to personal data collected via this website. We are not responsible for the privacy practices or policies of other websites accessible via this website. By activating a link (eg, by clicking on the banner of an advertiser), you leave this website and we do not have control over any personal data or any other information you give to any other person or entity after you have left this website.


3. Withdrawal of consent  & Updating of personal data


3.1 You may by contact us via email (customerservice@smhcraft.com) or by telephone (62219209)to request for withdraw of your consent to our use or disclosure of your personal data, or (c) terminate your online account with us.


3.2 Requests to withdraw your consent to use or disclose your personal data may result in delays or failure to provide you with the products or services purchased from us.

3.3 You may also update or correct your personal data by accessing your online account with us.


4. Security of personal data


4.1 Personal data collected by us will be (a) safely and securely stored, and (b) disposed when no longer needed by us for business or legal purposes.


5. Changes to Privacy Policy


7.1 We may change this Privacy Policy at any time without prior notice to our customers or visitors. Any changes to this Privacy Policy will be published on this website.

Copyright © 2015 Sing Mui Heng Pte Ltd. All rights reserved.

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